Emotional Support

My cat buddy, Rusty, who lives down the street, is having difficulty getting his humans onboard with the cat toilet seat that he’s developing. This is having a negative effect on Rusty’s enthusiasm for the project. So, I started to think about how a family’s emotional support plays into the success or failure of a business venture.

Take a look at me. Most people reading this blog are probably thinking that I’m a gimmick. I’m a dog that can use a keyboard and mouse. So, what’s so unusual about that? However, again, while I may sleep 22 hours a day, I take it all in.

Developing an idea and delivering it to market can be a long and costly road with many bumps along the way. Even though these setbacks may be minor, they can often question one’s decision to take on this endeavor in the first place.

Let me tell you, animals have an increased sense of what physically and mentally ails a human being. Some of us dogs can detect a cancerous tumor in a person’s body. Both cats and dogs can sense the stress and tension one accumulates in the daily grind that we call life.

While I didn’t come up with the idea for CoolZips® zipper pulls, I do sit at my human’s feet while she searches the internet for critical information to take us to the next step. This is something subtle that I do, because I know it has a calming influence. And then, while my humans question why I just stepped all over the sample products that were on the floor that they were staring at for five hours like catatonic zombies, I realize that it will never dawn on them that this was somehow calculated on my part to get them to take a break and then come back with a clear head and a fresh outlook. To me, this is part of the process. This is what I bring to the table. This is what I have to offer to help our product achieve success.

So, if your family is not offering the emotional support that you need, then do something to draw them in. Ask them for their ideas to help solve a problem that you’ve been dealing with for days without resolution. Or take a few minutes break and cuddle with your pet; we’ll help to relieve your stress so that you can move forward and we’ll get a soothing massage; it’s a win-win solution.

Remember, at times, we all get overwhelmed. For god sakes, I wish my tail would stay still for a freaking two seconds! And if, for some reason, Rusty’s family is viewing this blog, pick Rusty up and stroke his fur and calm him down. After all, this may be just what he needs to renew his enthusiasm and get him back on the road to getting his product to market.